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Selling your goods online is easy and secure, provided you understand
the basics and have read ahead to the section on moving money,
especially receiving money.
Online auctions are great because to place a bid, the bidder
has to have agreed to a binding code of conduct and a set of rules
regarding how quickly they pay etc. Some of the rules you can
stipulate in your auction too.
The most basic advice here is, "what makes you want to bid on
something?" Some tips for better results:
A photo is worth a lot of words!
Use a photo editing package to merge a number of images into one single
image if your auction site only allows one free image. Make sure
the photo shows what you want it to - focus, framing and background are
important. A recent email offering showed an auction photo of a
wonderful condition item in the foreground and a semi-naked woman taking
the shot after forgetting about the bedroom mirror! Review the
photo carefully before submitting it.
A clear description of the item
including condition, physical size and weight (if posting or relevant),
colour, manufacture date etc is vital to getting a bid. What
information would you require to decide to bid on an item?
A clear postage policy is great.
If you are going to do a bit of online selling, talk to some local
courier companies; they often do great deals for repeat clientele.
We can send a massage table of 20Kg up to 200Km from here for $10.
If nominating postal charges, do yourself a favour and make sure that
they are stipulated as mainland postage costs OR based on the worst case
scenario for your costs. An early sale saw a book sold for 99
cents with a postage cost stated as $7.00. Unfortunately, the
amount of postage was a guess and it ended up costing $12.00. Nice
negative profit there!
Dictate a clear returns policy,
including time limits. If you are selling something second hand,
maybe you feel that as long as it is not DoA (Dead on Arrival), you have
filled your part of the exchange. Set a time limit on returns too!
Whilst I have not yet had an item returned, my auctions all carry a five
day return for DoA items and then all sales are final.
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